Hello!, Approximately seven years are down the line, ever since the documentation of the “Enterprise 2.0: The Dawn of Emergent Collaboration,’ an article that was written by Andrew McAfee on the advantages of implementing Enterprise 2.0 (Social Edge Consulting). The modern day has seen an exceptional amount of social technological platforms being developed, used and being integrated in a wide array of ways. It is obvious that social technological avenues have gone a pretty long way in enhancing how people work. In this post I will demonstrate on Sony’s implementation of social technologies in marketing and sales.
About Sony
Sony Corporation a company that is popularly known as Sony was founded back in the year 1946 (Claburn, 2008). Its headquarters are found in Tokyo, Japan, where the organisation carries out most of its business activities. However, the modern day has seen this company having branches in several cities across the world. Sony is widely known for its production of electronics, games and bringing entertainment to millions of its enthusiasts across the world, amongst other services.
How Sony Implements Social Technologies in Sales and Marketing
Sony has been using such social technologies as Facebook, Instagram, and Twitter in its marketing efforts. These platforms have been very effective on enhancing the marketing operations and exploiting new market opportunities. Sony is one of the companies that have recognized that the effective use of social technologies can boost a business’ market share and the subsequent improved financial performance. This is one of the rationales behind Sony embarking on a marketing strategy that incorporates the use of social technologies. The company uses the social media platforms to inform their customers and potential customers on the products and services that they are offering. Noting that Sony has a diversified line of business operations, the social technology strategy has incorporated different types of promotions that have been critical in ensuring that its customer base is aware of the diverse products and services that the company is offering.
The company also uses these platforms to inform its customer base of the introduction of new products or improved products. The Facebook page is used by Sony to generate following. This page is used in posting pictures of the products, which are accompanied by descriptions and specifics of the different products and services offered by Sony.
Sony has taken a whole new approach of leveraging on Facebook. For instance, it runs competitions over and over again on its Facebook page, where winners get to walk away with prices. This in turn, attracts more and more people to join the page, leading to them purchasing more of the products that are offered by this organization, without a doubt this step leads to even more profits.
The Instagram platform is used to post pictures and details of the products. Twitter is also used for posting pictures and creating meaningful relationships with the customers and their influencers (Berthon et al, 2012).
Has Sony’s Growth been affected by the Social Technological Platforms?
There are a number of benefits associated with using social technologies in the marketing effort of different organizations (Li & Bernoff, 2011). For instance, Sony has registered an increased visibility in the social networks. This ensures that more people are aware of the products that Sony is offering. This leads to a situation where there are increased demands for the products and at the same time ensuring that more people are willing to buy the products. Social technologies have also been critical in ensuring that Sony has grown and developed its relationships with potential customers and their influencers. These enhanced relationships are significant because they lead to a situation where the company is viewed as the company of choice and has a good reputation in the market. This also contributes significantly to the marketing efforts of Sony.
Using social technologies and social media platforms such as Facebook, Instagram and Twitter have also been noted to have the added advantage of creating a platform where the company can engage in real-time two-way interaction with people. This is critical in the event that a potential customer or influencer needs clarification on the products offered for sale by the organization. Many organizations have lost business opportunities because of the absence of real-time or prompt interaction with potential customers. Sony’s incorporation of social technologies in its sales and marketing efforts has enabled the company to ensure that it maintains its customers. This places Sony at a position where it can also get customers from rival companies when the rivals are not in a position of promptly answering queries from the customers. This implies that the incorporation of social technologies in Sony’s sales and marketing strategies has been rewarding (Li & Bernoff, 2011).
Finally, of all the social media avenues that have been used by Sony so far, Facebook goes down to being the most beneficial. As a matter of fact, many marketers have come to the realization that the use of Facebook can be highly beneficial.
Thank you for passing by xo
REFERENCES:
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy". Business horizons , 55 (3), p. 261-271.Retrieved from http://goo.gl/4cO88F
Claburn, T. (2008). Enterprise 2.0 Conference Preview: Sony Gets Wiki With It - InformationWeek [Web Log Post]. Retrieved from http://www.informationweek.com/applications/enterprise-20-conference-preview-sony-gets-wiki-with-it/d/d-id/1068333?
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies [EBL version]. Harvard Business Press, pp. 78 – 99. Retrieved from http://library.books24x7.com.ezp01.library.qut.edu.au/toc.aspx?site=BPNPJ&bookid=27116
Social Edge Consulting. (n.d.). Measuring the Value of Social Technology | Social Edge Consulting [Web Log Post]. Retrieved from http://www.socialedgeconsulting.com/2013/03/measuring-the-value-of-social-technology/
Keep going sweety ^_*
ReplyDeleteCorrect and great report in short. Like it :)
ReplyDeleteThis is my first time visiting you blog and I love how the powerpuff girl inspired graphics. As to your post, I like how you talked about the different social media platforms that Sony has used. Maybe in future you can elaborate on other social technologies such as wikis and blogs. Please comment on my blog by clicking on my name. Thanks.
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